2019 VingDirect Forum : "Staying Relevant in a Competitive Marketplace"

Join DTC Industry leaders and experts on Thursday, April 11, 2019 at 8:30am in Santa Rosa, CA for our fourth annual conference!

Location: Luther Burbank Center for the Arts

50 Mark West Springs Rd, Santa Rosa, CA 95403

8:30-9:30- Registration, Coffee & Breakfast

9:30- Keynote: Anne Moses | Founder, Sales & Marketing | PATZ & HALL

10:00 -11:00- "The Evolution of a Brand" : Your winery has built a beautiful brand representative of your unique values and personality – but can that change over time? How do you keep the integrity of your message while allowing your story to evolve? Our panelists will address how their brands have adapted to shifting consumer expectations, advancements in technology, and the digital winery experience.

Eric Guerra, Chief Sales & Marketing Officer, Vineyard 29 | Janie Heuck, Managing Director, Brooks Wines | Brian Shapiro, Business Development Manager, Gary Farrell Vineyards & Winery

11:00-11:15- Break

11:15-12:15- "Leadership Leads to Loyalty" : We know recruiting and retaining quality team members in the wine industry is one of our biggest obstacles. With increasing competition across the hospitality industries, how do we entice top talent to join our workforce?  In this panel, our experts will discuss how top-down leadership strategy affects team retention. We will address fresh approaches to recruitment, and share best practices for onboarding and ongoing training and coaching. 

Tracy McArdle, General Manager, the good life wine collective | David Newlin, President, Newlin Associates

12:15-1:30- Lunch/Networking

1:30-2:30- "Consumers in Motion" : We live in an age of an exponentially distractible consumer. How are industry leaders effectively and efficiently engaging the right people at the right time? Our experts will discuss digital marketing strategy, consumer retention through segmentation, and the metrics that matter for defining success.

Jennifer Downing, Director of Operations, Martinelli Winery | Laila Subaie, Director of DTC Operations, Miner Family Wines | Alexis Nicolai, Air Traffic Controller, Emeritus Vineyards

2:30-3:30- Town Hall

3:30-4:30- Happy Hour/Networking

 4:30- Adjourn


Call 512-412-6319 or email vanessa@vingdirect.com for more information