Holiday Season is Upon Us!

Submitted by ving on Wed, 10/17/2018 - 11:43am
It’s that time of the year… U.S. retailers are gearing up for fourth quarter sales ("aka Holiday Sales"). In fact, the fourth quarter drives the largest percentage of sales for the year. Much to our surprise, the majority of wineries don’t take advantage of the fourth quarter. Perhaps it’s because they are coming off two... View Article

Driving the RIGHT Traffic to Your Winery

Submitted by ving on Thu, 10/04/2018 - 11:40am
Driving traffic is a hot topic! More and more we are being asked to discuss outreach with members and it’s understandable. Traffic is down! There is more competition than ever, and it’s not just amongst your neighbors. More tasting rooms are opening across regions, new regions are growing, and most industries are adapting to an... View Article

Marketing Matters!

Submitted by ving on Tue, 08/28/2018 - 11:48am
Often when we think of marketing in the wine industry, we primarily think of email marketing, but marketing should extend through more channels than just email. First and foremost, be sure your marketing has the common thread of your brand woven through it. Every campaign and outreach should always go back to the stories that... View Article

5 VingTips for Summer Selling Success!

Submitted by ving on Wed, 06/27/2018 - 11:17am
It’s hard to believe that busy season is upon us. Are you ready? Use our 5 VingTips for selling success to ensure your tasting room is set up to sizzle this summer! Drive the Right Traffic Are you attracting the right tasters (and enough of them) to your tasting room? Everything begins with a taster,... View Article

5-Star Culture: What Does it Mean for Your Winery?

Submitted by ving on Mon, 05/14/2018 - 12:41pm
Let’s begin by thinking about the growing competition in the wine industry. How many wineries would you say are located within a 30-mile radius of your winery? 30, 50, 100+?!? We are living in the most competitive wine market in history, and it’s only going to continue to get tougher. Not only are we competing... View Article

2018 VingForum Recap

Submitted by ving on Tue, 04/24/2018 - 9:47am
The 3rd annual VingForum took place April 12, 2018 and drew another sold-out group of winery owners, managers, and other key players in the wine industry. This year’s theme “Becoming Unforgettable” produced stellar panels addressing marketing beyond the basics, wine club retention, and 5-Star Culture. Paul Mabray kicked off the day as the surprise guest,... View Article

Tasting Room Trends: 2017 Review & 2018 Forecasts

Submitted by ving on Tue, 02/13/2018 - 12:40pm
Why VingDirect? At VingDirect, we exist to help family wineries achieve their direct to consumer goals. Whether your focus is to grow sales and wine club members, to train and educate your staff, to polish up your brand, or to take a look at your overall DTC business, we can help. We take time to... View Article

New Year, New Goals

Submitted by ving on Tue, 01/09/2018 - 8:57am
It’s that time again…resolutions and goals for ourselves and businesses. If you are the leader of your winery you have hopefully set your financial goals, national sales goals and direct to consumer goals for 2018. Done and dusted. If you’re like other winery owners, you’re going to spend some time in the first two weeks... View Article

Setting Goals for Success

Submitted by ving on Tue, 10/03/2017 - 6:37am
Setting good goals is the first step on your path to success. Without a target, excellent performance and poor performance may both go unrecognized. Here are six components of a good goal. 1 – Be Specific About the Goal What do you want to accomplish? Example: Increase tasting room traffic by 50% over prior year, from... View Article

Why Wine Club

Submitted by ving on Tue, 09/05/2017 - 7:29am
“Why are wine club members so important to your winery?” This is a popular question we like to ask at the beginning of our Converting Guests to Wine Club training. (We spend about 3.5 hours talking about it in that training, so we want to make sure our students understand why it’s such a big... View Article
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