Pick up the Phone! | DTC Wine Business Consulting

Outbound Phone Sales, Outbound Hospitality, Outbound Telemarketing… Whatever we call it, the truth is the thought of calling customers and club members inspires fear in the heart of winery owners. We associate outbound telemarketing with sleazy salespeople, but your winery customers don’t view you that way. In fact, they are thrilled when they see “their... View Article

DTC Tips for Wineries | VingDirect Wine Business Consulting

DTC Tips for Wineries Digital Presence – The digital world is always changing so it’s important to stay updated on new things happening and routinely check your online presence. *Before you build anything NEW, or make updates to your online presence, make sure you have a solid brand message with three key points that you... View Article

Elevate Your Guest Experience | VingDirect Wine Business Consulting

Elevate Your Guest Experience We’re all working hard to set ourselves apart by delivering an exceptional experience to our guests. Here’s the thing…we can tell you how great your guest experience is just by asking your employees how happy they are working at your winery. Your guest experience is directly related to how your employees... View Article

DTC Roundtable for Wineries

DTC Roundtable for Wineries Hard to believe it’s been almost a year since COVID closed tasting rooms and changed our marketing world forever. What began a year ago as a weekly Zoom designed to help our winery clients survive, has evolved into a weekly Zoom during which winery owners and leaders learn from and grow... View Article

What’s Your USP? | VingDirect Wine Business Tips & Tricks

Create Your Own Path When I hear “Virtual Tastings” or see another email land in my inbox with those words in the subject line, I cringe a little bit. Yes, I am all for them and they CAN be hugely successful for wineries, generating revenue and new club members…but are you going down the same... View Article

DTC Marketing Courses | Napa Valley Wine Academy & VingDirect Strategic Partnership

Napa Valley Wine Academy and VingDirect Announce Strategic Partnership NAPA, Calif. (PRWEB) April 20, 2020 Napa Valley Wine Academy, 2019 WSET Global Educator of the Year, announced a partnership with VingDirect, the award-winning leader in online Direct To Consumer sales and marketing courses for the wine industry. In addition to cross-promotion of their respective online... View Article

Wine In The Time Of COVID | VingDirect Wine Consulting

To Our Winery Members & Friends, We know times like these can make everyone anxious, especially family-owned businesses such as wineries. VingDirect has always been about supporting and helping others and today we are very much a family business like yours. We want you to know that we are here for you. If you have... View Article

How To Survive A Crisis | VingDirect Wine Consulting

A Letter from Tammy I’ve been thinking a lot about 2008. The year of the financial crisis when distributors suddenly stopped ordering wine. The year that wineries woke up to the importance of the direct to consumer channel.  It took a crisis for our industry to focus on direct to consumer and those wineries who... View Article

Why Wine Clubs Matter | VingDirect Wine Consulting

Is Wine Club Still Important? Absolutely! Your wine club members provide consistent revenue for your winery. They tell their friends about you- they are your brand advocates! And…wine club members are crucial to building your database! So, now let’s talk about two things you should be focused on to ensure your wine club doesn’t go... View Article

Top Telesales Tips| VingDirect Wine Business Consulting

Recently we had the pleasure of sitting down with Marcela Pinzon, Founder/CEO of Vitis Vinifera Telesales to talk through best practices of outbound telesales. Marcela shared her insights below. “I’ve been selling wine for eighteen years. I owe a large part of my success, from picking up on tricks of the trade, or more realistically... View Article
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