If You Build it, They Will Come…

So NOT true for the tasting room! We know now that you must take the steps and make an effort to drive qualified tasters to your winery. Gone are the days of sticking up a sign and having balloons out, waiting for people to walk in your tasting room. There are so many different channels... View Article

Wine Club Members: How to Keep Them?!

A guest comes into your tasting room, goes through a tasting experience with a host who makes a connection with them, and is invited to join the wine club. They say YES! Your new club member takes their first shipment and receives their discounts on that day. Great! Now what?! It’s important to have a... View Article

2018 In Review: What Flipped and What Flopped

Who Are We? Much like the wineries we work with, we are a family business. In 2009 our founder Tammy Boatright started VingDirect with the belief that if we could help family wineries grow their direct to consumer sales, the bottom line of their business would improve. To this day, we still believe that can... View Article

Holiday Season is Upon Us!

It’s that time of the year… U.S. retailers are gearing up for fourth quarter sales ("aka Holiday Sales"). In fact, the fourth quarter drives the largest percentage of sales for the year. Much to our surprise, the majority of wineries don’t take advantage of the fourth quarter. Perhaps it’s because they are coming off two... View Article

Driving the RIGHT Traffic to Your Winery

Driving traffic is a hot topic! More and more we are being asked to discuss outreach with members and it’s understandable. Traffic is down! There is more competition than ever, and it’s not just amongst your neighbors. More tasting rooms are opening across regions, new regions are growing, and most industries are adapting to an... View Article

Marketing Matters!

Often when we think of marketing in the wine industry, we primarily think of email marketing, but marketing should extend through more channels than just email. First and foremost, be sure your marketing has the common thread of your brand woven through it. Every campaign and outreach should always go back to the stories that... View Article

5 VingTips for Summer Selling Success!

It’s hard to believe that busy season is upon us. Are you ready? Use our 5 VingTips for selling success to ensure your tasting room is set up to sizzle this summer! Drive the Right Traffic Are you attracting the right tasters (and enough of them) to your tasting room? Everything begins with a taster,... View Article

5-Star Culture: What Does it Mean for Your Winery?

Let’s begin by thinking about the growing competition in the wine industry. How many wineries would you say are located within a 30-mile radius of your winery? 30, 50, 100+?!? We are living in the most competitive wine market in history, and it’s only going to continue to get tougher. Not only are we competing... View Article

2018 VingForum Recap

The 3rd annual VingForum took place April 12, 2018 and drew another sold-out group of winery owners, managers, and other key players in the wine industry. This year’s theme “Becoming Unforgettable” produced stellar panels addressing marketing beyond the basics, wine club retention, and 5-Star Culture. Paul Mabray kicked off the day as the surprise guest,... View Article

Tasting Room Trends: 2017 Review & 2018 Forecasts

Why VingDirect? At VingDirect, we exist to help family wineries achieve their direct to consumer goals. Whether your focus is to grow sales and wine club members, to train and educate your staff, to polish up your brand, or to take a look at your overall DTC business, we can help. We take time to... View Article
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