Tasting Room Performance Tracker

This reporting tool is automatically updated daily, enabling you to monitor and manage tasting room performance. No need to wade through reams of reports – our Performance Tracker displays the actionable indicators. Stay in touch with your tasting room results on your iPhone, iPad... anywhere you have an internet connection. VingDirect membership is required. Contact us here to request a demo and get started.

Benchmarking Performance Tracker Tool

Compare your tasting room results to those of your winery peers. VingDirect's Benchmarking Performance Tracker tool is the only of its kind in the wine industry. Our members use the same data definitions and data is automatically populated, so you can count on consistency, accuracy and quality of data. The tool allows you to query the pool by any or all of 5 different criteria, by day, month or year. VingDirect membership is required for access to the Benchmarking Performance Tracker. Learn more about our Benchmarking Performance Tracker here.

Building A Strong Wine Club for Future Growth

Opening a tasting room? We can help you build your wine club from the ground up! Your wine club members are your biggest asset,  your annuity, and your sustainability- make sure your club is built with a strong and solid foundation to retain them. We'll assess your winery brand and assets and offer recommendations to help you build a club that is optimized for growth and success! Contact us to learn more about Building A Strong Wine Club.

Wine Club Assessment and Improvement

Do you have an existing wine club that's stagnant? Is your attrition rate higher than the industry average? We can help you restructure your club to ensure it is reflective of your brand and help you maximize benefits for your club members in order to increase retention. Are you ready to take your club to the next level? Contact us now to get started.

Mystery Tasting

Don't be in the dark about your most valuable direct to consumer channel! Let VingDirect help you measure and manage your tasting room staff performance. This monthly program allows you to see how your team is doing and learn what your guests really think about your tasting experience. We provide a written summary with recommendations and we'll also let you know how you compare to others in the wine industry. Contact us here to learn more about our Mystery Tasting service.

Sales Training

VingDirect wants to help you grow your direct to consumer sales! We work with you to customize onsite sales training and we also offer monthly trainings at our VingDirect offices. Contact us today to learn about the unique trainings we offer. Some of the trainings we offer are:
  • Converting Guests to Club Members
  • Selling More Wine to Your Tasting Room Guests
  • Building and Strengthening Your Tasting Room Dream Team
  • Phone Friendly Wine Sales

Direct to Consumer Recruitment

We know how important it is to go beyond the resume to find the person who will be a right fit for your winery. From creating the job description and the ad to interviewing and conducting reference checks, we aim to make the recruiting process smooth and pain free for our winery clients. Let us help you find the right person. We've successfully recruited for the following positions:
  • General Manager
  • Direct to Consumer Manager
  • Wine Club Manager
  • Tasting Room Manager

Building a Strong Brand

How do you differentiate yourself in the sea of wineries? VingDirect can help you peel back the layers to discover what it is that makes you unique – what sets you apart from your competitors. We will work with you and your team to deliver your message clearly through all your customer touchpoints. Contact us today to get started.

Direct To Consumer Improvement

Ever wonder what you might be missing? Would you like to know what you could be earning across all your direct to consumer channels? VingDirect delivers an assessment of your 12-24 month potential, along with specific direct to consumer recommendations and sales projections. Whether you are developing strategy, are building your budget or need to report to your bank, the direct to consumer improvement plan is the right place to start. Contact us here and get started today! 

Sales & Marketing: Annual Marketing Calendar & Email Campaigns

Increase sales, solidify branding and increase positive interaction with your clients! This package includes a comprehensive review of your current email marketing efforts, pulling sales data from your POS system to correlate what has been working (or not) for your email sales efforts. Upon review of your inventory, and in conjunction with the scheduled wine club shipments, we will create an annual plan to help increase your wine sales, branding, and interaction with your clients. Learn more about this service here.