Setting good goals is the first step on your path to success. Without a target, excellent performance and poor performance may both go unrecognized.
Here are six components of a good goal.

1 – Be Specific About the Goal
  • What do you want to accomplish? Example: Increase tasting room traffic by 50% over prior year, from 2,500 tasters to 3,750 tasters by the end of the calendar year.
VINGTIP: Goals should align with broader business goals. Ensure that financial goals align with the winery’s budget.

2 – Create a Sound Strategy
  • What is your strategy for accomplishing it? Example: Develop an outreach program to drive more traffic to the tasting room.

3 – Identify Achievable Tactics
  • What are the actions needed to accomplish your goal? Example:  Execute three new events to invite prospects to the tasting room -- drive an additional  750 tasters

4– Establish a Timeline
  • Define timeline and time to check back in. Example: By the end of the calendar year, check in quarterly to measure progress

5 – Assign Responsibility        
  • Who will be responsible for each of the tactics/action items? Example: Tasting Room Manager is responsible for accomplishing goal
VINGTIP: The owner of the goal should have internal authority needed to achieve the goal.

6 – Define your Measurement           
  • How will goal be measured?
VINGTIP: Define how performance will be measured. Specify the report and the report query, be specific. Reestablish expectations if needed. If business goals change, re-set expectations.

For more information about setting goals for success, contact us today!