Effective Outbound Calling

Whenever you bring up the subject of outbound calls, most people cringe. We typically envision annoying telemarketers bothering us with calls during dinner. The reality is we receive call during dinner because they work. Unfortunately, they’re usually executed so poorly we all have an aversion to using the telephone as a very legitimate way to... View Article

Creating Trust in your Wine Club

Aren’t wine clubs amazing?   Name one other industry where a customer gives a credit card and says “I’m not sure exactly what you’ll send me or when, but go ahead and charge my card”. That’s a lot of trust. Check out these three rules of thumb to ensure your winery is instilling trust in... View Article

How to Get the Best From Your Team in 2013

Happy New Year! We hope you all enjoyed a healthy and successful 2012 and are looking forward to 2013. The pundits all say the economy is slowly improving, so you’re likely looking at increased goals this next year. Here are some tips to help you get the best from your team in 2013. Establish Clear... View Article

Naughty or Nice? Evaluating 2012 and Planning for 2013

Most marketing, sales, and hospitality employees are looking forward to next year and being asked to project programs, staffing and sales.   This means going through your list and checking it twice to see what worked and didn’t in 2012. Here are some things to look for when planning for next season.   Remember the... View Article

Breaking Up is Hard To Do. When wine club members leave and how to save them.

We’ve all heard the “It’s not you, it’s me” break up speech. And whether you’re delivering or receiving the speech, it’s an uncomfortable conversation. And it’s especially personal when it’s with a wine club member and a cancellation may be affecting your goals or your monthly bonus. We know not everyone can be saved, but... View Article

Managing Staff in the Slow Season – How to Stay Motivated & Productive

Whew! We made it. Right about now all of the late-harvest grapes are in and hotels, restaurants and wineries are starting to raise their heads from the wreckage of four solid months of tourists and harvest combined. After everyone catches up on sleep and has a good Thanksgiving dinner, you have at least three months... View Article

Keep the Fire Burning – Top Tips to Prevent Employee Burnout

Right about now, harvest is in full swing. We’ve had weeks of a steady stream of tourists, and 10-hour days are the norm in the vineyard, cellar, and tasting room. Although a magical time, harvest is exhausting! Here are some tips to keep your team motivated and smiling through the holidays. Think Ahead. While your... View Article