Naughty or Nice? Evaluating 2012 and Planning for 2013

Most marketing, sales, and hospitality employees are looking forward to next year and being asked to project programs, staffing and sales.   This means going through your list and checking it twice to see what worked and didn’t in 2012. Here are some things to look for when planning for next season.   Remember the... View Article

Breaking Up is Hard To Do. When wine club members leave and how to save them.

We’ve all heard the “It’s not you, it’s me” break up speech. And whether you’re delivering or receiving the speech, it’s an uncomfortable conversation. And it’s especially personal when it’s with a wine club member and a cancellation may be affecting your goals or your monthly bonus. We know not everyone can be saved, but... View Article

Managing Staff in the Slow Season – How to Stay Motivated & Productive

Whew! We made it. Right about now all of the late-harvest grapes are in and hotels, restaurants and wineries are starting to raise their heads from the wreckage of four solid months of tourists and harvest combined. After everyone catches up on sleep and has a good Thanksgiving dinner, you have at least three months... View Article

Keep the Fire Burning – Top Tips to Prevent Employee Burnout

Right about now, harvest is in full swing. We’ve had weeks of a steady stream of tourists, and 10-hour days are the norm in the vineyard, cellar, and tasting room. Although a magical time, harvest is exhausting! Here are some tips to keep your team motivated and smiling through the holidays. Think Ahead. While your... View Article

How to Coach and Develop Employees Based on Metrics

As a tasting room manager you have to have a foot in two separate worlds. You are challenged to create a fun environment to attract and keep creative and entertaining tasting room staff, yet you need to put the finance hat on to justify their salaries and hours based on metrics. Just like some people... View Article

You Like Me! You Really Like Me! Tips to Sign Up Wine Club Members

Wine Club Members are the Lifeblood of Many Wineries. The fancy marketing name for wine clubs is “continuity sales” – or a customer who agrees to continually buy from you. If you think about it, name another industry that asks for a credit card and says “You don’t know what products you’ll receive, or when... View Article

The Long and Winding Road to Tasting Room Success

Five Simple Tips to Stay On Course There is no lack of data to review when managing a tasting room. How does all this help you reach your goals? You likely have sales goals, traffic goals, and maybe wine club goals. You might also be responsible for managing your costs including salaries, wine pour and... View Article

What are your DTC goals for 2012?

 It seems like the hot topic over the past few years in the wine industry has been Direct to Consumer (DTC) programs. Many wineries have shifted focus from National Sales to DTC. Why are wineries focusing on DTC marketing? What are the benefits? And what are the best DTC programs for your winery? We’re here... View Article