Our VingDirect winery members are focused on growing Direct to Consumer sales. Located across the United States, from small to large, they all have a common goal… to increase their direct to consumer sales. They understand that this requires focus, expertise and commitment. VingDirect membership provides the framework, consistency and innovation needed to achieve dramatic results. The VingDirect Tasting Room Performance Tracker provides our members with a view of actionable metrics, automatically fed from the winery POS and wine club software systems. Our Benchmarking Performance Tracker is the only one in the wine industry and allows VingDirect members to benchmark their tasting room performance against that of their winery peers.

Performance Tracker Membership

Our Performance Tracker Membership gives you online access to your own VingPortal, which includes:
  • Tasting Room Performance Tracker
  • Benchmarking Performance Tracker
  • Direct to Consumer templates and tools
  • Online training modules for Tasting Room Managers and Tasting Room Team Members
  • Access to our webinar library which includes the latest and greatest on all things DTC
  • Unlimited complimentary seats to our monthly live webinars
  • Special member pricing for onsite and regional trainings

Benchmarking Performance Tracker

  • Benchmark your tasting room performance against the VingDirect pool
  • Query by 5 criteria
  • VingDirect membership is a requirement
Contact us here to learn more about our membership.

Winery Educational Growth Membership

Education = Empowerment! Stay in the DTC loop! Get the latest education from monthly webinars and online sales training and resources. You will also receive discounted rates for in person trainings and services.  As a VingDirect Winery Educational Growth Member the following is provided:
  • Monthly Educational Webinars
  • Online Sales Training
  • Online Direct to Consumer Resources
  • Special member pricing for onsite and regional trainings
  • Special member pricing on other DTC projects offered from VingDirect