We used VingDirect in early 2018 to give us a fresh set of eyes on how we were conducting all of our Direct to Consumer activities. It was great to have their knowledgeable consultants to help us, and their metrics from over 60 other wineries to compare ourselves to.
As a result we made some changes in a number of areas that will have a positive impact on our customer experience and wine sales this year and beyond.
— Chuck McMinn, Owner, Vineyard 29
VingDirect provides educational tools and resources second to none. Their training highlights soft skills needed to maintain the highest level of customer service while being results driven. Whether you aim to grow your wine club, increase sales through varied channels, boost tasting room traffic or effectively structure your business, Ving’s knowledgeable team provides the resources to help you actualize your goals.
— Jessica Silvius, Director of Marketing, Opolo Vineyards
We’ve been VingDirect members for three years and find the training seminars, performance tracker, and resources for managers valuable and essential tools to assist in managing any tasting room and growing your brand.
— Patricia O’Brien, Vice President of Sales & Operations, Danza del Sol Winery & Masia de la Vinya Winery
Goose Ridge is a family run company built on relationships. Our wine club members are an extension of our family.
The VingDirect BME training has given our staff the tools to create bonds with our guests, allowing us to convert customers to club members without a scripted sales pitch.
— Tiffany Stetson, GM Direct to Consumer Sales, Goose Ridge Estate Winery
What I most valued was VingDirect’s expert eye into our DTC program.
We had never really looked at how we compared to our peers in the industry and VingDirect’s insider knowledge and stats really helped us see where we needed to focus first.
Our conversion rates are now higher than ever with quality customers.
We track more metrics than before because it tells us the health of our business and all of our staff can see it, which motivates them in the ways we need.
— Regina Martinelli, Martinelli Winery & Vineyards
THCW has been working with VingDirect for the past four years to provide extended educational seminars and support to our membership. We truly value the professionalism, work ethic and experience the VingDirect team brings to us and our members.
Their continued support of the association and willingness to work with us for the betterment of our members and the Texas wine industry is greatly appreciated!
— January Wiese, Texas Hill Country Wineries
I cannot recommend VingDirect's recruiting services more highly. It’s the best investment you’ll ever make.
— Nancy Bailey, General Manager, Gary Farrell Winery, Healdsburg, CA
The VingDirect team has always been very accessible. It is great to have an experienced advocate to help navigate DTC.
— Greg Lill, President/CEO, DeLille Cellars
We've learned so much about how to plan, understand and course correct our business; We are more confident knowing that we have a partner in VingDirect who can help us think it through.
— Vicky and Mike Farrow, Proprietors, Amista Vineyards, Healdsburg, CA
Goal Setting is fantastic! The performance tracker and agreed upon goals are very positive and motivating for myself and my team.
— Amy Fitzpatrick, Tasting Room Manager, Papapietro Perry, Healdsburg, CA
We love working with the team at VingDirect. They are professional and personal. You get the feeling they are truly vested in the success of your business.
VingDirect’s online performance tracker give our managers immediate feedback on current tasting room performance, in addition to a historical perspective. The performance tracker allows our employees to monitor their own personal performance daily.
— Clay Mauritson, Winemaker, Mauritson Wines, Healdsburg, CA
VingDirect has helped evaluate our business model holistically from community outreach and tasting room flow to wine club management and goal setting.
— Roxanne Myers, General Manager, Lost Oak Winery, Burleson, TX
VingDirect's best-of-class DTC knowledge and tools enable me to spend more time building the business.
— Steve Cousins, General Manager, Sbragia Family Vineyards
Working with VingDirect has been one of the best things I’ve done for my business. They’ve not only helped me see what my sales are doing, but helped me find ways to grow them.
— Marimar Torres, Marimar Estate
Before signing on with VingDirect we had drive without a direction. We are now accurately measuring our performance and reacting to the changing landscapes of the wine business.
Working with VingDirect just makes sense. If you were standing in the rain would you ignore the person handing you an umbrella?
— Jenn Berman, General Manager, Stryker Sonoma Winery, Geyserville, CA
Since joining the VingDirect community in 2011 our business has grown significantly, particularly in club memberships.
When we needed to go beyond the numbers and make radical improvements in sales and club membership growth having the Ving Direct team as our resource was essential.
— David Barringer, Naked Winery, Bend, OR
After our onsite "Converting Guests to Club Members" sales training in 2012, our club conversion rate soared AND our incremental sales grew.
VingDirect member forums have shown to be a great setting to share and receive ideas from other peers in the industry. At a recent forum I learned about some new FUN ways to get staff excited about hitting higher numbers with creative incentive. The team has responded enthusiastically.
— Emma-Rose Stuart, Tasting Room Manager, Naked Winery, Bend, OR